“OUR DESIGN WAS NOT INSPIRED BY IBIZA BUT RATHER BY THE LIFE-STYLE OF OUR TARGET AUDIENCE ARRIVING TO THE ISLAND”
What is the first thing you analyze when you are facing a new project?
Contextual insights are key to anything we do. Adding to these the Sir’s brand DNA, positioning and target audience and you get an authentic collection of ingredients to develop a story with.
How should a new hotel establishment relate to the environment (Ibiza) sers? What steps should be analyzed?
Studying the island and the competition we could see that there is a perpetual inclination towards the aesthe c of the Balearic Islands in various degrees, which seems like a logical thing to do. But we thought that Sir Joan was an opportunity to develop another angle of looking at things and still evoke the essence of place and be in tune with the brand. Therefore, our design was not inspired by Ibiza but rather by the life-style of our target audience arriving to the island; the jet and yacht-setters who rave the island throughout the summer season with the desire to be part of the wild heartbeats of Ibiza. Sir Joan brings a bout of an inclusive ‘members-only’ retreat. It is inspired by maritime culture and yacht life. Sir Joan introduces a fresh alternat reats could look and feel like in Ibiza.
It invokes the imagination and draws implicitly on the sensuous connection between time, place, life, selves, history, memory and experience. Every act of the design embodies this connection in a fresh way. Ibiza has many folds; each one is a world by itself and could serve as the basis for telling great stories. Our story converses with the present, past and future of the island where our audience is momentarily suspended in an iconic experience of a signature place.t living. Anchoring at the hotel alludes to leaving everything behind and setting to one of kind voyage under the sails and crew of Sir Joan.
What are the current fields of work of Sir?, what brings its architecture to other areas? (decoration, design …)
The notion of yacht-living introduces an air of luxurious and personal marine vessel running an undercurrent throughout the spaces. As a vessel, Sir Joan manifests an escape to enjoy, discover and loose oneself while delighting in a vibrant breeze of place and culture. The social spaces are orchestrated to embrace any mood and mind-set.
The movement through these spaces evokes an holistic spatial arrangement as venues are infused together with an air of an easy-going free spirit where anything could be celebrated anywhere and where public and private are merely in the eyes of the beholder.
When thinking about yacht-living many images emerge but the ones that were inspired by the sense of freedom, the flickering water when hit by the sun, the wood decking and shimmering stainless steel details of vessels built to last the winds and salt, and the beautiful craftsmanship and know-how of tattooed seamen.
Upon entering the hotel, the deep nut wood floor lining and the reflective polished aluminum lamella ceiling suggest an unexpected choice of materials, the choice belonging to Sir Joan’s guests rather than the island; The gradually changing hues of the ceiling imperceptibly change the mood of the place and makes one envision skies and seas, the undulating stainless steel bar inspired by bollards which keep ships at bay and now guests at the counter, the deformed polished stainless steel walls panels which ‘flood’ Sir Joan with cascades and shimmering reflections and the ‘tattooed’ carpet which embodies the essence of visionary seaman and enigmatic voyages.
Ascending the upper decks of Sir Joan, the flickering turquoise water of the Balearics hover from above the skies of sorts and guide the way into the suites which are designed as an homage to yacht-living.
